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> A company that sells vegan supplements that places advertising in the POS (Point of Sale) is targeted advertising - why should we ban something that has the c

by SifJar 7y ago

> A company that sells vegan supplements that places advertising in the POS (Point of Sale) is targeted advertising - why should we ban something that has the consent of everyone involved? Maybe I'm misunderstanding, but is the consumer also consenting?

libertine 7y ago
Unless they have no other choice to buy from, they enter the shop by their own terms and can leave any time. Unless you're trying to say that the consumer didn't consent to have messages being displayed around him, and this is just once again too broad... the solution would be any media (or for the sake of simplicity, any surface) would need to be plain white with no text. Walls, shelves, windows, clothing of staff, even products on display.
- SifJar 7y ago
  I think when entering a store, it is reasonable to assume that there will be messages about the products carried in the store. I think it is much less reasonable to assume that there will be messages about products not carried in the store that "may" be relevant to customers there. Seems like quite a leap to me to suggest that consent to see the later type of message is implied by mere presence in the store; maybe this is exactly the point you are making, but I think by extension any advertisement seen anywhere is "consented" to by nature of being in the place (physical or virtual) where the advertisement is? On a side note, this seems more like "contextual advertising" rather than "targeted advertising"?
  - libertine 7y ago
    Sorry, but I missed your reply. Usually POS Advertising is indeed for products within the store, you just give an incentive to have your product being supported with visual display. Sometimes on those displays you have product lines ups, or products soon to be released - so those don't necessarily have to be available in store. I'm sure you've seen "Coming Soon"/"Pre-Order" signs. Advertising being displayed only needs the consentment of the owners of the media, and to follow all the legal terms of the country where it's being displayed. Because it's a message, and you only read/acknowledge a message if you want to, that's why consent on the on the part of the consumer for display doesn't seem right. >his seems more like "contextual advertising" rather than "targeted advertising" This is a matter of semantics, because for me contextual placement is a form of targeting. You target by context, and that was the premise of my first reply - they're quite broad terms to be generalized.

by SifJar 7y ago

libertine 7y ago

Unless they have no other choice to buy from, they enter the shop by their own terms and can leave any time. Unless you're trying to say that the consumer didn't consent to have messages being displayed around him, and this is just once again too broad... the solution would be any media (or for the sake of simplicity, any surface) would need to be plain white with no text. Walls, shelves, windows, clothing of staff, even products on display.

SifJar 7y ago
I think when entering a store, it is reasonable to assume that there will be messages about the products carried in the store. I think it is much less reasonable to assume that there will be messages about products not carried in the store that "may" be relevant to customers there. Seems like quite a leap to me to suggest that consent to see the later type of message is implied by mere presence in the store; maybe this is exactly the point you are making, but I think by extension any advertisement seen anywhere is "consented" to by nature of being in the place (physical or virtual) where the advertisement is? On a side note, this seems more like "contextual advertising" rather than "targeted advertising"?
- libertine 7y ago
  Sorry, but I missed your reply. Usually POS Advertising is indeed for products within the store, you just give an incentive to have your product being supported with visual display. Sometimes on those displays you have product lines ups, or products soon to be released - so those don't necessarily have to be available in store. I'm sure you've seen "Coming Soon"/"Pre-Order" signs. Advertising being displayed only needs the consentment of the owners of the media, and to follow all the legal terms of the country where it's being displayed. Because it's a message, and you only read/acknowledge a message if you want to, that's why consent on the on the part of the consumer for display doesn't seem right. >his seems more like "contextual advertising" rather than "targeted advertising" This is a matter of semantics, because for me contextual placement is a form of targeting. You target by context, and that was the premise of my first reply - they're quite broad terms to be generalized.