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Why can't they target content instead of visitors? i.e. articles and videos about X instead of people that showed even minimal interest in X in the past month o
by vthriller 7y ago
Why can't they target content instead of visitors? i.e. articles and videos about X instead of people that showed even minimal interest in X in the past month or so.
- stoev 7y agoExactly. Which is what drives the biggest advertising machine anyway (Google Search). That model could be replicated for the open internet.
- haste410 7y agoHow would that work for site like Facebook or Instagram or other sites where there is no clear relevant content to target?
- cercatrova 7y agoNatural language processing for posts and video analysis via machine learning could work.
- Tarq0n 7y agoThere's been a lot of work in this area over the last few years, clustering and tagging text and video. Facebook even has an open source library for it called Starspace.
- helsinkiandrew 7y agoBut the point is that Facebook is showing you ads based on your surfing behaviour outside Facebook - not the content you view on Facebook. If you use facebook purely for posting and viewing family baby photos, but view websites about tractors, you'll probably see ads on facebook from tractor related companies. Starspace is used by FB to tag the sites that report that you've visited them to facebook. So they can target ads
- Quanttek 7y agoI think the point is that FB could change to a contextual model. E.g. after seeing a post of a news article by Tractor Daily you would see an ad for a new John Deere.
- dwild 7y agoCan you be more precise to what you means? That sounds like targetting.
- deleted 7y ago[deleted]