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I think the parties that would suffer most would be the companies that have specialized in providing and generating targeted advertising - ie. Google and Facebo

I think the parties that would suffer most would be the companies that have specialized in providing and generating targeted advertising - ie. Google and Facebook, and the ad agencies which run ads on those platforms. Regardless, I'm not sure recognizable megacorps would suffer much. A Big Mac is a known quantity, and everyone recognizes the Golden Arches, whether you're in Seattle or Shanghai. It's the local gastropub that would have a hard time promoting themselves to the tiny subset of the population that is 'vacationing foodies' without targeted advertising. At the same time, I don't see them advertising much - perhaps it's the middle of the road regional franchises that have the funds to employ ad agencies for that purpose.

zepto 7y ago
Depends on whether you think Yelp is ‘targeted’ advertising.
dwild 7y ago
> I think the parties that would suffer most would be the companies that have specialized in providing and generating targeted advertising I don't think they would be hurt that much, they would still provide advertisement, just less. The small niche company is the one that will be hurt... they now will compete in every category which is going to be much more expensive than small niche categories. If anything, it sound like remove targetting will make much more money for Google. The one paying higher CPM will increase the CPM for everyone instead of his niche.