> Niche products become nonviable. If you can't reach out to your customers, they have to reach out to you. Umm, I think this is largely the reality for niche

> Niche products become nonviable. If you can't reach out to your customers, they have to reach out to you. Umm, I think this is largely the reality for niche products right now, with advertising. I don't see ads for niche products, and I don't see producers of niche products paying for ads because a small campaign wouldn't reach the right audience and a large campaign would be too expensive for a niche product.