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Any advertisement that is displayed/not displayed based on personal information of the potential viewer perhaps?

• jasonlotito 7y ago
  And here is the rabbit hole. What is the personal information? That you personally visited this site? Or is that not personal enough because we don't know who actually visited this site? Only that a browser visited this site. And if that's the case, couldn't any profile built out of a browser browsing many sites fall into the same bucket? What is personal information?
  • antris 7y ago
    Yeah I could see that the knowledge that you have visited the site before and showing an ad based on that is a form of targeted ad. Personal information doesn't have to be accurate or complete to fit that definition. I think any information that falls into the bucket of profiling (answering "who is watching this ad?"), despite whether an actual real person can be identified just with that information could still be considered personal information. To put it in shorter terms, showing ads based on personal information should be banned, no matter if the information is identifying or not.