3 ms·

A classic loss leader strategy. Given how much Amazon Prime increases Amazon purchase behavior, this makes all sorts of sense if the cost per unit goes down eno

A classic loss leader strategy. Given how much Amazon Prime increases Amazon purchase behavior, this makes all sorts of sense if the cost per unit goes down enough. Details about how Amazon Prime affects purchasing behavior: http://www.quora.com/Who-invented-Amazon-Prime-What-impact-has-Amazon-Prime-had-on-purchase-frequency-at-Amazon http://www.quora.com/Who-invented-Amazon-Prime-What-impact-h...

kjhghj 16y ago
Plus with another few million kindles out there you approach some newspapers about a special kindle subscription deal
- jonknee 16y ago
  Amazon already has Kindle subscriptions for a lot of newspapers. Not just ones with national appeal like the New York Times, but ones like the Atlanta Journal Constitution, St. Petersburg Times, and San Jose Mercury News. Overall they have 160 papers worldwide, with 97 of those in the US. http://amzn.to/fVMoIU http://amzn.to/fVMoIU
ErrantX 16y ago
Yep. I am a happy Prime user; since getting it my Amazon purchasing has risen dramatically, stuff I would go elsewhere for I get from Amazon. I've toyed with getting a Kindle, but while I would buy the books I don't really want to shell out on the Kindle and not like the feel of it.... So from my perspective this would be killer.
iuguy 16y ago
I'm an Amazon.co.uk Prime subscriber. I love it and things that I would normally shop around for I now just get from Amazon (as more often than not it's either cheaper with free delivery or the same price - the hassle of shopping around combined with the uncertainty stop me from going elsewhere. With Amazon I know it'll arrive in X number of days and I'm not going to save more than a few pounds). Unfortunately in the UK we don't get the same deal as others, we have no movies on demand (which is a shame), but free kindles would seriously disrupt the ebook market here.

kjhghj 16y ago

Plus with another few million kindles out there you approach some newspapers about a special kindle subscription deal

jonknee 16y ago
Amazon already has Kindle subscriptions for a lot of newspapers. Not just ones with national appeal like the New York Times, but ones like the Atlanta Journal Constitution, St. Petersburg Times, and San Jose Mercury News. Overall they have 160 papers worldwide, with 97 of those in the US. http://amzn.to/fVMoIU http://amzn.to/fVMoIU

ErrantX 16y ago

Yep. I am a happy Prime user; since getting it my Amazon purchasing has risen dramatically, stuff I would go elsewhere for I get from Amazon. I've toyed with getting a Kindle, but while I would buy the books I don't really want to shell out on the Kindle and not like the feel of it.... So from my perspective this would be killer.

iuguy 16y ago

I'm an Amazon.co.uk Prime subscriber. I love it and things that I would normally shop around for I now just get from Amazon (as more often than not it's either cheaper with free delivery or the same price - the hassle of shopping around combined with the uncertainty stop me from going elsewhere. With Amazon I know it'll arrive in X number of days and I'm not going to save more than a few pounds). Unfortunately in the UK we don't get the same deal as others, we have no movies on demand (which is a shame), but free kindles would seriously disrupt the ebook market here.