Even if they do it for the PR, what's the harm? It just encourages even more companies to try to out play Apple and more companies to follow suit. I really don'

Even if they do it for the PR, what's the harm? It just encourages even more companies to try to out play Apple and more companies to follow suit. I really don't see any harm - I think it actually helps more companies from doing good gesture. This is also quite surprising coming from me because usually I am very cynical.