Pop-ups are highly disruptive and whenever I work on something that involves a modal window, let alone a pop-up, I ask myself if it's truly needed. I'd argue th

Pop-ups are highly disruptive and whenever I work on something that involves a modal window, let alone a pop-up, I ask myself if it's truly needed. I'd argue they're all the more disruptive for non-technical people-- especially if they aren't savvy to dark patterns and may not know how to dismiss particularly pernicious pop-ups (A tiny X in a subdued color located in one corner may be extremely easy to miss at first glance)