The cloud can push changes to the wake word (because changing it by the app is possible), it can add new ones, and the real question is rather or not amazon ser

The cloud can push changes to the wake word (because changing it by the app is possible), it can add new ones, and the real question is rather or not amazon servers can instruct it to not turn the lights on for certain wake words. You can see this in their home defense feature on the echos, where the echo can have the sounds of broken glass and wood breaking added as wake words so it can notify you and/or police in the event of an intruder.