Actually I think his analogy with city buildings is perfect: One of the main things design does for people is make things inherently familiar to them. Apple i

Actually I think his analogy with city buildings is perfect: One of the main things design does for people is make things inherently familiar to them. Apple is the canonical example: who reads the instruction manual for an ipod? NYC's grid system makes it easy to decode the city, much in the way that a layout's grid system makes it easy for the eyes to quickly decode and separate the information.