Either the author didn't bother to read Fred's article or he totally misunderstood Fred's point. All of his counterexamples fully support Fred's point. A more

Either the author didn't bother to read Fred's article or he totally misunderstood Fred's point. All of his counterexamples fully support Fred's point. A more accurate position for the author to take would be "I diagree with Fred's use of the umbrella term marketing and think he should have said advertising instead."