Mozilla is already maintaining and improving Firefox while exploring other things like Rust, but they're not winning the war against Google. And improvement is

Mozilla is already maintaining and improving Firefox while exploring other things like Rust, but they're not winning the war against Google. And improvement is relative -- to Google. Maintaining is losing, esp. while Google isn't just competing on browsers but also ecosystem. Otherwise I'm sure Microsoft would like to be the winner. And there are new users everyday. It makes sense that some of those new experiences are the system defaults, like Safari or Edge. It also makes sense that some of those experiences would be Chrome if you're in the Google ecosystem. But why Firefox? Privacy? I don't think that's bad, I just don't think it's enough vs Google.