Fully agree. There's no clear CTA connected to the offer, so the user's only option is to fill out the form and hope it's got something to do with it. I follow

Fully agree. There's no clear CTA connected to the offer, so the user's only option is to fill out the form and hope it's got something to do with it. I followed the same hopeless loop you did, and lost interest as well. It may be possible to pre-order the game through the .exe they want you to install, but I've only got a Mac and a Linux box at home, and a Mac at work. It's not really worth my time to hunt down a PC just to participate in this offer. As a UX professional, things like this make me die a little inside.