The nature of a black swan event, what and when, is unpredictable. That one will happen is not. Any prudent leader must prepare to weather a financial downturn,

The nature of a black swan event, what and when, is unpredictable. That one will happen is not. Any prudent leader must prepare to weather a financial downturn, a natural disaster, a terrorist attack, a war. The list goes on and preparation for one is likely the same as for all. The point is, unprepared leaders will see their firms go out of business, but based on the number of firms that seem to never be prepared, it seems the standard incentive isn’t enough. Thus it warrants discussion on how to align leadership incentives to prepare in advance. If we had businesses that could weather 3 months of crisis, whatever the crisis without triggering a depression the entire economy would be better off. Yet here we are.