The biggest perks that have mattered to me have been abstract: 1. Transparency. When you're open with every member of the company about what's really going on

The biggest perks that have mattered to me have been abstract: 1. Transparency. When you're open with every member of the company about what's really going on, it decreases gossip and improves morale. 2. If your company has direct interaction with customers, a company culture that gives every employee the authority to make whatever decisions are necessary to make the customer happy is invaluable - no "You'll need to talk to a supervisor." (I read an article about a largish company that operates this way, but I can't recall which one it was. I want to say Zappos.) Also, free soda.