Social pressure can be strong. When I went out for groceries this week (weekday late evening to avoid crowding) I was the only one in the store wearing a mask.

Social pressure can be strong. When I went out for groceries this week (weekday late evening to avoid crowding) I was the only one in the store wearing a mask. Rationally I knew it was reducing risk for others but I still felt deeply uncomfortable being the odd one out. Contrast this with places like Taiwan where a mask isn’t considered abnormal, and becomes a matter of course during times like this.