3 ms·

I really don't think it's that hard to sell ethanol. This is a substance which is regularly purchased by 70% of the population. You don't even have to be "not

by ken 7y ago

I really don't think it's that hard to sell ethanol. This is a substance which is regularly purchased by 70% of the population. You don't even have to be "not worst". "Worst" often also means "cheapest", and there's lots of people who seek out the cheapest option. It's well known that wine with pictures of animals on the label outsell non-animal-labelled wines by more than 2:1. This is not a particularly sophisticated market on the low end.

eu7durb3rjdur 7y ago
It's hard to do without breaking the market because it's so cheap. Reagent grade ethanol is dirt cheap and for this reason also spiked with chemicals to penalize people who drink it. Without sin taxes and regulations that accomplish similar ends you could probably sell 1.75L of vodka for 2 dollars. But then poor people could afford to have fun in a non-puritan fashion and Americans hate that for some reason.