I've been buying Asus for some time and have nothing to complain: very good laptops, twice the specs of a Macbook for half of the price and with the choice of A

I've been buying Asus for some time and have nothing to complain: very good laptops, twice the specs of a Macbook for half of the price and with the choice of AMD processors. Apple has a strong name in North America, but I find that to be mostly based on a perceived image, rooted more in a distant past (or on pure marketing) than in reality. I understand when this happens with the general public but it puzzles me when technical people buy into this.