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Click-thru / Conversion Rates?
We have just launched a site for a free download for a small biz app. I was wondering if anyone has some data in regards to what are good click thru or conversion rates.
To be a little clearer, the home page is currently the landing page, the user click a "download here" button to bring them to the registration page and then they click the "download now" button which bring up the start download page. If we have a 100 users hit the landing page we're seeing somewhere around 30% actuall download the app. Anyone got any comparison data they would be willing to share?
thanks ian
- run4yourlives 18y ago30% is pretty amazing. I'm no expert, but if you google "click through rates" you get some good articles on the first page. I think you're defiantly hitting your audience. You should try to get info on who's installing the app, and using it one week later, etc etc. if you can.
- pumper 18y agoWe're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.
- JeffL 18y agoThat's about what I've been getting recently for my game. About 40% of the clicks from the ads result in downloads of the game, then about one out of 20 of the downloader's actually end up paying for a subscription. It seems getting people to click on ads and getting people to download (especially when it's a small download) are the relatively easy parts. Getting them to create an account once they've downloaded and getting them to pay once they've tried it are much harder.