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Ironically single-origin coffees (or chocolates, etc.) are vastly more interesting to most people because they are so unique and can change unpredictably. There
by vinay427 7y ago
Ironically single-origin coffees (or chocolates, etc.) are vastly more interesting to most people because they are so unique and can change unpredictably. There are ones with tasting notes resembling oranges, tomatoes, etc.
- gpresot 7y agoTrue. But that unpredictable change in tasting notes is the enemy of commercial packaged coffee: your box of illy, carte noir, maxwell house, nescafe, nespresso MUST taste the same every time, and MUST have a stable cost of raw material (apart from baseline coffee prices fluctuations). The same happens for chocolate and tea (lipton's and twining's teabags can be a mix of 20-30 tea varieties that change continuously)
- solatic 7y agoJust to add to gpresot's comment, every large brand has this issue. McDonald's products need to taste exactly the same around the world and most of their brand's value lies in the ability to create a stable, unchanging product that is still attractive to their market segments. Buying single-origin, and accepting the instability that comes with it, by necessity requires microbranding.
- frosted-flakes 7y agoIn my experience, McDonald's burgers taste noticeably different in the US and Canada. So I think it's a per-country thing (especially when, e.g. Canadian McDonald's only uses Canadian beef).
- distributedsean 7y agoOnly good single origin is better, one of the main reason for blending origins is to hide flaws. So only a small selection of coffee/chocolate etc will taste good on its own.
- BurningFrog 7y agoI doubt "most people" want each bag of their coffee brand to taste different.