Not really? Then you casually say "if you exclude the iPhone" which kind of undercuts the entire argument, doesn't it? 70% of Apple revenue comes from the iPho

Not really? Then you casually say "if you exclude the iPhone" which kind of undercuts the entire argument, doesn't it? 70% of Apple revenue comes from the iPhone, iPad, and Mac. Services revenue is entirely and absolutely based upon that, and certainly didn't originate post Jobs. Even the Watch -- have one and love it -- exists on the back of the iPhone. So, yeah, really. Everything Apple has done that has been successful since Jobs is entirely in the halo of the iPhone, which of course still accounts for the vast bulk of Apple's profits.