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App developers care about the barrier to getting users to use their app. The barrier to getting a user to click on a weblink is much, much lower than the barrie
by TheCoelacanth 7y ago
App developers care about the barrier to getting users to use their app. The barrier to getting a user to click on a weblink is much, much lower than the barrier to getting them to install an app.
- millstone 7y agoThis is one of the largest failings of the App Store providers. They should recognize this installation barrier and work towards fast and ephemeral app installs.
- TheCoelacanth 7y agoThe two main App Store providers already have products that provide fast, ephemeral app installs: Safari and Chrome.
- AgentME 7y agoI think it's great that they don't do a good job there, because it gives a big advantage to a cross-platform open-source open-standards alternative. Though Android does try to address this with Google Play Instant (https://developer.android.com/topic/google-play-instant https://developer.android.com/topic/google-play-instant). I've never encountered it in the wild though.