I and someone in my family invested a lot of time trying to be a customer of one of Fred's portfolio sites, Etsy. One of their problems is definitely effective

I and someone in my family invested a lot of time trying to be a customer of one of Fred's portfolio sites, Etsy. One of their problems is definitely effective marketing and sane branding. The guy in charge of their marketing, Matt Stinchomb, had no experience in the field other than promoting an indie band, so that's how he promoted Etsy. Their activities since then leave a lot to be desired. I hear so many people who have heard of Regretsy, a site created to mock Etsy, and not Etsy itself. It doesn't make me feel proud to have a shop. It seems like Fred's plans here are 'one size fits all' without recognizing that not all web ventures are the same. They've treated Etsy like it's some viral Facebook 'tag your chickens in VR' app, more than something that needs to be built into a household name.