That was Seth Godin's reaction, but I don't think it's that simple... Consider the context: 1. Fred doesn't write much about marketing. 2. Fred solicits blog

That was Seth Godin's reaction, but I don't think it's that simple... Consider the context: 1. Fred doesn't write much about marketing. 2. Fred solicits blog topics. 3. Marketing-oriented masses demand marketing post. 4. Fred obliges, with "I believe that marketing is what you do when your product or service sucks..." 5. Marketing-oriented masses revolt. I busted out laughing when I read the start of his post given the background. Of course marketing is important. However, Fred has surfaced a feeling shared by many non-marketing professionals: Better to back a solid product than to try to market one's way to success with a mediocre one. Yes, both help. Yes, balance is important. ... but I have to say that his answer to the demands for a marketing post were hilariously based in a truth beyond marketing-vs-advertising.