I agree that they may have to stop short-term money making, however I think the opportunity is to convince them that the more damage this virus does to the worl

I agree that they may have to stop short-term money making, however I think the opportunity is to convince them that the more damage this virus does to the world, the more damage it does to their market, and therefore to their long-term financial interests. Plus, there could be tremendous goodwill gained by deciding to join the efforts to save people's lives—that alone could guarantee them customers for life. Lastly, I understand that the big 3 automotive companies are shutting down their production of cars right now anyway, so the factories will likely sit idle.