Sling's interspersal of free and paid-only content works. It's the same setup that a lot of streaming services end up with, because at some point, if you keep t

Sling's interspersal of free and paid-only content works. It's the same setup that a lot of streaming services end up with, because at some point, if you keep the free user, they end up saying "Why not?" because they're comfortable with your service. But you need to give them that level of comfort first for the tactic to work, otherwise they get irritated and leave. --- Shameless side of things follows. I considered interspersal when I was putting together the free access part of my own streaming service [0], but though I know the tactic works, it doesn't fit with everything else I was doing. (Reduced cognitive load, no DRM, etc.) I ended up with a place which is clearly free [1], and then everything else in its normal places. It isn't as effective. I don't get as many conversions as I would, otherwise. But I do know that the customers I do have, feel like they're still people to me, and that they feel free to reach out to me to talk about aspects of the site. Ideas, movies they would like to see, offers for help in translating subtitles, etc. I would rather have customers willing to have a relationship, then endless numbers of unknown that I need to manipulate into staying with varying tactics that must continually change. [0] https://sixteenmm.org https://sixteenmm.org [1] https://sixteenmm.org/category/free https://sixteenmm.org/category/free