It might be a terrible analogy if you read the absurd part but missed the point. The point was that they announced plans to get rid of the old flavor. Get rid o

It might be a terrible analogy if you read the absurd part but missed the point. The point was that they announced plans to get rid of the old flavor. Get rid of it! If Google announced that they would switch from the keyword/boolean model to something else, and there was no way to get the old Google back, their users would be annoyed. How was Coke to really know that people don't buy a drink based on taste? Munger has been doing these qualitative growth investments for about forty years. I am pretty sure he didn't think that Coke would be wiped out as soon as someone made a better-tasting drink.