Most small business owners don't have "wealth" these days; working assets are usually leased so if they're not working, they're an active drain on your cash res

Most small business owners don't have "wealth" these days; working assets are usually leased so if they're not working, they're an active drain on your cash reserves. Businesses go bankrupt for cash flow reasons all the time. I know a few small business owners with 5-10 employees, and they all take home less annually than I do working a salaried job. The other challenge is that when customers do start buying again, you have to start whatever marketing engine you had back up again at the same time everyone else is doing the same -- which is going to make it really expensive for everyone (while also ramping up the velocity of Google's money printer).