yeh that comment bothered me as well, different site have different targets. Some commercial sites are aspirational, they want their their customers to know th

yeh that comment bothered me as well, different site have different targets. Some commercial sites are aspirational, they want their their customers to know they exist out side of some impersonal google search, some places are more your home on the internet that google is, some want to be found through your friends. I would be surprised if apple, facebook, zynga are in that 90% category and its very hard to say they are "under performing" Its self important generalisations like that that give SEO as an industry a bad name.