There are plenty of firms not terribly worried about the optics right now. I don't mind naming one particularly gross one - Knightscope is busy spamming about

There are plenty of firms not terribly worried about the optics right now. I don't mind naming one particularly gross one - Knightscope is busy spamming about how "Security robots are immune from disease and work 24/7". I'm sure they practiced defensive patter about resilience until they could say it without smirking.