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Marketing spin is not clear communication. It does not deserve praise. It's not mandatory, either. None of: > MacBook Air now features the new Magic Keyboard,
by LeifCarrotson 7y ago
Marketing spin is not clear communication. It does not deserve praise. It's not mandatory, either.
None of:
> MacBook Air now features the new Magic Keyboard, first seen on the 16-inch MacBook Pro. The refined scissor mechanism with 1 mm of travel delivers a responsive, comfortable, and quiet typing experience. The inverted-T arrow keys help you fly through lines of code, spreadsheets, or game environments.
says anything about "fixing problems that people wanted fixed" or "doing what people asked for." That would read:
> We used a lower-travel keyboard with a butterfly mechanism and alternative arrow key layout on recent models, and you said you didn't like it. We listened. The MacBook Air now features a proven scissor mechanism with a return to 1mm travel and classic inverted-T arrow key layout.
They're implying that they've come up with something new, which is a lie. That's not perfect.
- pwinnski 7y agoAs far as I can tell, this is the first keyboard with 1mm of travel that Apple has made. Before the recent butterfly debacle, their keyboards had as low as 1.2mm travel (on the iMac keyboard) or more. The much-maligned butterfly design got down to 0.5mm travel. So this scissor design with 1mm of travel seems to be something new. The inverted-T arrow keys are not new, but the scissor mechanism itself is, a refinement of previous designs.
- apricot 7y agoTo be completely honest, they should describe the keyboard as "a lot less bad than the previous keyboards, but not quite as good as the ones before them".