YMMV. There's plenty of someone posting something cool they did, or a startup who just got TC'ed and is giddy with excitement to show the world. As long as it's

YMMV. There's plenty of someone posting something cool they did, or a startup who just got TC'ed and is giddy with excitement to show the world. As long as it's "on topic" or whatever, it doesn't seem wrong. Of course then there's the matter of "what's on topic for HN?" -- which I will not comment on because everyone seems to have a different opinion. In this case I personally think it's fine -- Franz is just linking to a piece written by him, which to me is like linking your own blog post. We see that fairly frequently I'd say...and SEO is of relevance to most people here (I would think). A shameless self-promo piece might find a more negative reception here.