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Ok. How should they communicate this? "We've gone back to where we were three years ago after a mistake, sorry." I don't understand what the issue is with App

Ok. How should they communicate this? "We've gone back to where we were three years ago after a mistake, sorry." I don't understand what the issue is with Apple trying to sell their products. It sounds like people here are upset that marketing and sales exists, and that they use language to try to make their products seem impressive, and that consumers aren't rational when it comes to buying things.

mkagenius 7y ago
Coz, it's a lie, half truths are lie essentially, I agree its a sales tactic but nonetheless it's a lie.
- pwinnski 7y ago
  Which part of those two sentences is a lie? "The refined scissor mechanism with 1 mm of travel delivers a responsive, comfortable, and quiet typing experience." Is any of that false? How do we know?
  - squiggleblaz 7y ago
    "Half truths are lies". The pp is saying they're lying because they didn't admit fault. What's wrong with a company trying to sell a product by outright honestly saying "yeah, we tried to balance usability and thinness, and we went too far, we heard your complaints, and we've gone back and refined our old designs". I mean, they can tell the truth the whole truth and nothing but the truth in an even more markety way if direct honesty is too much.
    - foldr 7y ago
      >The pp is saying they're lying because they didn't admit fault. They pretty clearly admitted fault when they offered free out of warranty repairs for keyboard issues.
    - pwinnski 7y ago
      This seems like nonsense. Must they admit fault in every communication for the next three years? Must they use specific words while admitting fault? There's nothing wrong with a company saying "we screwed up." Which Apple has done already. There'a also nothing wrong with a company saying, "This keyboard is great," if it is in fact great.
rock_artist 7y ago
4 years but who's counting. Sent from my MBP 13" 2018 with sticky spacebar.
m0xte 7y ago
To be fair the butterfly keyboard was pretty nice after you got used to it but unnforrtunattelyyyyy itt enndddeed iin fffaiiilurree foorrr moosst off usss. I batted mine back to the apple store after 3 weeks. Thank goodness it was the Christmas no questions asked period.
catalogia 7y ago
> "We've gone back to where we were three years ago after a mistake, sorry." That would be refreshing, I'd respect that.
harumph 7y ago
> "We've gone back to where we were three years ago after a mistake, sorry." Yep this is the right move, and as someone else says, this would be worthy of respect. I think we've all just about had it with corporate bullshit -- and to be sure that says more about this moment in time than anything else. Apple is consistently guilty of blowing smoke up our collective asses. It would be nice if they could give it a rest and simply be honest. But here we are.
apricot 7y ago
> Ok. How should they communicate this? "We've gone back to where we were three years ago after a mistake, sorry." Yes. We expect adults to own up to their mistakes, so why don't we hold corporations to the same standard and instead just accept corporate bullshit from them?
ksec 7y ago
In the old days Steve would owe up to their mistakes, or at least put forward with a statement, or talk about it in conference. New Apple doesn't act. Refuse to listen. Even with the Repair programme they still act as if it was not their fault.

mkagenius 7y ago

Coz, it's a lie, half truths are lie essentially, I agree its a sales tactic but nonetheless it's a lie.

pwinnski 7y ago
Which part of those two sentences is a lie? "The refined scissor mechanism with 1 mm of travel delivers a responsive, comfortable, and quiet typing experience." Is any of that false? How do we know?
- squiggleblaz 7y ago
  "Half truths are lies". The pp is saying they're lying because they didn't admit fault. What's wrong with a company trying to sell a product by outright honestly saying "yeah, we tried to balance usability and thinness, and we went too far, we heard your complaints, and we've gone back and refined our old designs". I mean, they can tell the truth the whole truth and nothing but the truth in an even more markety way if direct honesty is too much.
  - foldr 7y ago
    >The pp is saying they're lying because they didn't admit fault. They pretty clearly admitted fault when they offered free out of warranty repairs for keyboard issues.
  - pwinnski 7y ago
    This seems like nonsense. Must they admit fault in every communication for the next three years? Must they use specific words while admitting fault? There's nothing wrong with a company saying "we screwed up." Which Apple has done already. There'a also nothing wrong with a company saying, "This keyboard is great," if it is in fact great.

rock_artist 7y ago

4 years but who's counting. Sent from my MBP 13" 2018 with sticky spacebar.

m0xte 7y ago

To be fair the butterfly keyboard was pretty nice after you got used to it but unnforrtunattelyyyyy itt enndddeed iin fffaiiilurree foorrr moosst off usss. I batted mine back to the apple store after 3 weeks. Thank goodness it was the Christmas no questions asked period.

catalogia 7y ago

> "We've gone back to where we were three years ago after a mistake, sorry." That would be refreshing, I'd respect that.

harumph 7y ago

> "We've gone back to where we were three years ago after a mistake, sorry." Yep this is the right move, and as someone else says, this would be worthy of respect. I think we've all just about had it with corporate bullshit -- and to be sure that says more about this moment in time than anything else. Apple is consistently guilty of blowing smoke up our collective asses. It would be nice if they could give it a rest and simply be honest. But here we are.

apricot 7y ago

> Ok. How should they communicate this? "We've gone back to where we were three years ago after a mistake, sorry." Yes. We expect adults to own up to their mistakes, so why don't we hold corporations to the same standard and instead just accept corporate bullshit from them?

ksec 7y ago

In the old days Steve would owe up to their mistakes, or at least put forward with a statement, or talk about it in conference. New Apple doesn't act. Refuse to listen. Even with the Repair programme they still act as if it was not their fault.