I'm not sure X-Factor has figured out Facebook entirely. Although what has been announced might work for the US market, in the UK all votes have been charged fo

I'm not sure X-Factor has figured out Facebook entirely. Although what has been announced might work for the US market, in the UK all votes have been charged for using premium rate SMS, phone lines, or interactive TV, and form a massive revenue stream. I don't see any microcharging mechanism in place here, and am pretty sure ITV isn't about to surrender significant value in the franchise for no real gain.