Both are wrong. It gets more and more wrong as the entry barrier for a new player becomes bigger and bigger. So Google promoting their content is FAR more detri

Both are wrong. It gets more and more wrong as the entry barrier for a new player becomes bigger and bigger. So Google promoting their content is FAR more detrimental than Yahoo promoting Verizon content, because Google drives most of the traffic. One solution is to force the producer of any service to always be decoupled from the distributor or marketplace. So Amazon cannot promote Amazon Basics stuff knowingly, Target cannot promote its own brand, and Google cannot promote its own sites. Why are both wrong? This is a question of ethics, and is therefore subjective. It depends on your personal values. "Free markets are good" is one of my values, so both are wrong through that lens. If you do not believe that enabling competition is good, then it is not wrong.