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Ok, been looking at some other searches and finding some interesting things, at least in the shopping vertical. I present another example "HP 2310m" Before: ht
by OmarIsmail 16y ago
Ok, been looking at some other searches and finding some interesting things, at least in the shopping vertical.
I present another example "HP 2310m"
Before: http://www.google.com/webhp?num=100&hl=en&safe=off&gl=it&aq=0&aqi=g2g-s1g5g-s2#sclient=psy&hl=en&safe=off&gl=it&q=HP+2310m&aq=f&aqi=g5&aql=&oq=&pbx=1&bav=on.1,or.&fp=2ce4b7de8d5212a http://www.google.com/webhp?num=100&hl=en&safe=off&#...
After: http://www.google.com/webhp?num=100&hl=en&safe=off&gl=us&aq=0&aqi=g2g-s1g5g-s2#q=HP+2310m&hl=en&safe=off&gl=us&prmd=ivns&ei=3kFnTfqbLoPqgQeSx_jLCg&start=0&sa=N&bav=on.1,or.&fp=2ce4b7de8d5212a http://www.google.com/webhp?num=100&hl=en&safe=off&#...
Major differences are that other than the CNET review the new listings are completely dominated by retailers. All the way to page 3. Compare that with the old listings where you see a mix of retailers and other product-centric sites (review sites and forums specifically).
The other major difference is the presence of a Google Products "One Box" in the new listing. I saw this in other examples as well where the Google Products section shows up a lot more often. And product centric sites are being dinged.
I'm seeing us (ProductWiki) and sites in the same space (Retrevo and TestFreaks) have been dinged. The difference between us and those other two sites is that we have unique original content from our community. Traditionally this has served us well by getting better rankings usually (we follow the make a good site and Google will reward you philosophy), but it seems like we're being lumped in with those guys now.
From an optics standpoint this really doesn't look good. Shut out the product listing sites and start promoting Google's own product listings a lot more aggressively.
- sili 16y agoI'm disappointed at the general trend of ranking shopping sites higher than review and information sites when searching for a product name. If I'm looking for some products, most likely I need information about it, and I don't need to be bombarded by what equates to the circulars. If I want to buy it I can go directly to Amazon's site or any other online store. I think results from shopping sites should be kept inside the Shopping search (unless they also contain product reviews I suppose.)
- dansingerman 16y agoYou would have thought it was in Google's interests to do this. If the organic search tended to be full of the reviews (and if I am searching for a product I am generally going to want to find out about it, especially user reviews, not where to buy it), then that incentivizes the online shops to buy paid ads. Everyone seems a winner if they do this, so it seems strange they may have gone in the other direction.
- YooLi 16y agoI disagree. When I enter just a product name, I am looking for the product. When I want reviews, I append 'reviews' to the product name. I would venture to guess that I am not the only one expecting it to work that way if that's the way Google has changed things.
- ollysb 16y agoUnfortunately it's rare that you find a product listing which hasn't got a "review(s)" section at the end so this isn't an effective strategy.