I just visited your site, but it isn't compelling to me. Please don't take this the wrong way - I'm not trying to be harsh: 1. It looks cheap - and I don't k

I just visited your site, but it isn't compelling to me. Please don't take this the wrong way - I'm not trying to be harsh: 1. It looks cheap - and I don't know how to explain that. 2. What's the story with the buildings? Is that the best image you can come up with? 3. The page is very sparse, but yet I have to scroll to see everything. 4. I don't understand the name. 5. What is the "best of local?" Exactly what are you bringing to me? 6. Why do I want to sign up? Tell me why! What am I going to get out of it? Be very specific, because right now, I don't have a clue. 7. Tease me a little. Make me WANT to sign up.