I went to the website. I read the FAQ. I didn't get it... Then I watched the explainer video: https://www.youtube.com/watch?v=lOj25i_BmMQ https://www.youtub

I went to the website. I read the FAQ. I didn't get it... Then I watched the explainer video: https://www.youtube.com/watch?v=lOj25i_BmMQ https://www.youtube.com/watch?v=lOj25i_BmMQ Then I got it! Handshake (and other technologies like it) are very, very important to the future of a free and open internet. Reason: Current websites are dependent on domain names, which are in turn dependent on ICANN and CA's. If they fail -- then so does your website! (A chain is only as strong as the weakest link, as the old expression goes...) This, and other future technologies like it (basically, moving DNS to a blockchain) get rid of the above dependency chain (or could act to supplement it, in the case of a failure). That's why this technology (and others in the future that will duplicate the blockchain functionality of this) are so important! ICANN and CA's could, theoretically, accidentally or intentionally censor/redirect your site, and/or destroy your e-commerce business/livelihood! Now, we assume Good Faith on their part (they are after all, reputable companies!), but the ethos of the Internet has always been about routing around single points of failure, potential or otherwise. While ICANN and CA's may use redundant servers in geographically separate regions -- that's no absolute guarantee that war/famine/zombie apocalypse or other "acts of God" -- would not/could not render them useless in the future... That's why (if you're running or planning to run) a website, you might need this, or something like this, now or in the future...