"Sometimes we just get waaay too caught up in the metrics rather than focusing more on creating more impact." Wow! I agree 100%. Now, click-thru ad-rates are

"Sometimes we just get waaay too caught up in the metrics rather than focusing more on creating more impact." Wow! I agree 100%. Now, click-thru ad-rates are important, but the impact on your clients, customers, and how they perceive you & your business is also super-duper important too. I like to say: "what produces me to use this product, or download this app, or use this "service", and what I find, is that I'm always looking for: who built the app, who runs this company, and what impression I get from the web-copy/content. The cloak and dagger approach does not work, especially if you're trying to get "respectful" clients; clients that actually pay for the service you render or who respect what you do as a company. People forgot that we are human, and when you make someone feel that humans run a company - your impact will be huge, and you will notice this with customer satisfaction, and retention. Take the social approach.. Be open, show who runs the company, have a blog, communicate with your customers, show them that you're real and have fun. Some companies that do this: dropbox, google, tendeapp, Ycombinator, Fogcreek, etc. etc.. the list goes on, and how many people use their service, or even pay?