situation is something like: Stock price going down means market expects less profit Directors who can react to this change and minimise loss or find opportun

situation is something like: Stock price going down means market expects less profit Directors who can react to this change and minimise loss or find opportunities, should. This can be increasing revenue (assuming that's tough, otherwise the stock price wouldnt be tanking), or reducing cost (some development work created, a lot of other work lost, including dev / management)