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The big difference is that Google is building well-specified new web standards which are quickly adopted by other browser vendors, rather than adding a heap of

• throwaway77384 7y ago
  "Google has nothing to gain from hurting the open web ecosystem." I really want to believe this. But how does AMP fit into this? I feel it is quite counter to the idea of an open web. Please do not take this as an attack or criticism, I would like to, in fact, learn some better arguments in favour of why Google would support, rather than suppress an open web ecosystem.
  • eropple 7y ago
    From the perspective of a service connecting eyeballs with the thing they're looking for (and some ads along the way), AMP is a relatively anodyne amplification on top of caching strategies. "Hey, build good, easily parsed and managed pages and we'll make everything Way Way Faster" is the argument. To be clear, I'm not saying that it is necessarily representative of reality, but that's the idea.
    • throwaway77384 7y ago
      Interesting. It would appear I have been downvoted by someone for asking a question, which is a strange thing to do. Anyway, I thank you for your comment. I now feel I understand the matter / intent behind AMP a little better.
  • lern_too_spel 7y ago
    AMP is a federated web alternative to closed apps and ecosystems like Apple News and FB Instant Articles. It's a specification built using existing web standards that allows anybody to build FB IA or Apple News without integrating directly with publishers.
  • themacguffinman 7y ago
    Depends on what you mean by "an open web". If you consider "an open web" to be a publicly accessible network of documents and applications, it's practically absurd to suggest that Google - a company that makes almost all of its money from services that need to crawl everything it can find on the public internet - might want to hurt this. The more websites and applications that join the open web ecosystem and open themselves to public crawling and searching, the better it is for Google. Walled gardens like Apple News and Facebook Instant actually run counter to this open web. They can't be publicly indexed or crawled or searched, yet they have the valuable advantage of being really fast. I see AMP as an aggressive optimization designed to bring web performance up to par with native platforms like Apple News and Facebook Instant. When a publisher chooses AMP instead of exclusively using those closed platforms, it's a win for the open web when their content uses web standards (AMP is merely a strict subset of web standards) accessible by anyone, not just Apple or Facebook users. I think nowadays "the open web ecosystem" has come to mean something different in discussions like this, closer in meaning to "the distributed web" or "a less corporate web". Google obviously doesn't care for that.
• admax88q 7y ago
  That's true, however the new standards are often poorly designed and require Google level resources to keep up with the pace of change. They've basically ensured that another Netscape/Chrome cannot happen, they've pushed the complexity of the web so quickly that only the biggest most well funded companies can afford to keep up.
  • true_religion 7y ago
    Browsers are now about as complicated as operating systems were in the 1980s. It’s not impossible to create a new one, but it’s certainly not low hanging fruit anymore.
• int_19h 7y ago
  They're building some, but also killing others, like the aforementioned <style scoped>.