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"Fetchback, a retargeting ad platform claims that 2010 Valentines Day advertisers received a 600% or higher return on investment. They also claim that, in gener
by sskates 16y ago
"Fetchback, a retargeting ad platform claims that 2010 Valentines Day advertisers received a 600% or higher return on investment. They also claim that, in general, retargeting can perform 74% better than a standard pay-per-click campaign."
Seems like it works better. I agree that the probability of you buying a jacket given that you visited the website and didn't buy is lower than the probability of you buying a jacket given that you visited the website (sorry that's a mouthful). But the probability of you buying the jacket given that you visited the website and didn't buy is higher than the probability of you buying the jacket given that you didn't visit the website.
TL;DR:
P(buying|visited the website and didn't buy) > P(buying)
- jasonlynes 16y agohaha, yes, agreed. no doubt the % return is higher than pitching me a product i've never seen. my point is more along the lines of, i'd like to see ads serve me a little better rather than serve the advertiser. the priorities are advertiser > site > buyer. should be opposite.
- rhizome 16y agoI think most if not all of the time they are serving you the best possible ad they can come up with.
- r00fus 16y agore-targeting probably works better in the scenario where you have an impending date for purchase (Valentine's Day gift/card)... so knowing holidays and the SO's bday, wedding date, etc, would be extremely powerful for re-targeting.