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One of the disadvantages of traditional ad media is the lack of a negative feedback mechanism to the advertiser from the consumer. This wastes advertiser money
by saturnine 16y ago
One of the disadvantages of traditional ad media is the lack of a negative feedback mechanism to the advertiser from the consumer. This wastes advertiser money and consumer time and goodwill. But with the web, there's no excuse not to have this.
In a recent example, Yahoo News has been displaying an ad for Allstate Insurance containing lots of motion. Once or twice, fine. But after dozens of times, it's sufficiently far into the realm of irritating that I'm writing this comment. I should be able to right-click on the ad and indicate I never want to see it again. Presumably that's something the advertiser would want to know, and I want to tell them.
I don't use ad blockers. I'd rather not and I shouldn't have to. Web marketers, please fix this.
- r00fus 16y agoInteractive Advertising? The problem is, people generally don't want ads, so you're looking at a largely negative feedback base. How do you sort the signal from the noise?
- mcarlin 16y agoThe signal is weak but extremely detectable. It's exactly like the signal for a positive response; in general, click through rates for various things are around one or two tenths of a percent. If Ad A is getting a tenth of a percent and Ad B is getting two tenths of a percent, Ad B is clearly way better. If 99.5% of people give negative feedback for Ad A, and 99.8% of people give negative feedback for Ad B, then Ad A is clearly way better.