Worked for Carrier. They paid a one time fee of $2.75 million for the naming right to the Carrier Dome in perpetuity. That was over 40 years ago. Not sure how m

Worked for Carrier. They paid a one time fee of $2.75 million for the naming right to the Carrier Dome in perpetuity. That was over 40 years ago. Not sure how much extra business it has brought their way but surely enough brand awareness to cover the initial $2.75 million.