3 ms·

One thing I haven't seen mentioned about retargeting is that it can also keep potential customers from seeing competitors' ads for a few days after visiting you

• toddynho 16y ago
  that's a good point and an interesting way to look at it - anti-up on your retargeting spend to help block out competitors. i wonder if the re-targeting networks have a way for advertisers to mark competitors and then bid against them?
• nihaar 16y ago
  Not quite keep customers from seeing ANY competitor ads. The amount of inventory that retargeting networks can bid on or buy from is limited so not all ad spaces that a potential customer sees are available to bid on. Also doesn't make sense for most networks to do so if they are getting paid on a CPC or CPA basis and buying on a CPM (as most do).