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Do big brands realize a positive ROI from stadium naming rights?
- Mountain_Skies 7y agoWorked for Carrier. They paid a one time fee of $2.75 million for the naming right to the Carrier Dome in perpetuity. That was over 40 years ago. Not sure how much extra business it has brought their way but surely enough brand awareness to cover the initial $2.75 million.
- notlukesky 7y agoThere is probably no ROI. But the executives of the company get to stroke their egos at the expense of shareholders. If it is the owner then they get a tax write-off for their egos and get to rub shoulders with athletes. But most rich owners of companies buy sports teams instead with their own money, which can turn out to be a good investment long run as well.