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Universal Becomes First Studio to Offer First Run Films in the Home
- lilyball 7y ago$19.99 for a rental, despite the fact that you’re watching it on a home system rather than a theater screen / audio system? That seems rather steep. I guess they figured they have something of a captive audience.
- Crosseye_Jack 7y agoAvg ticket price in the US according to Google $9.26, cinemas normally sell tickets in pairs and up so pretty close to the cost of the rental. Cinema theatres make very little out of the cost of the ticket during the first month of a run and make the bulk of their income from concession sales and upgrades to the watching experience. So the way I see it is this price is about the studio not giving a discount on the “ticket price” but throwing the customer a bone of a 48 hour watch period and the ability to pause / rewind at your own convenience in Lou of the rest of the “cinema experience”. For me personally it depends on the movie and my motivation to watch it. $20 for The Hunt? Nope, skip. But Joker, dead pool, Sonic, movies I actually want to see? then I would prob go for it and make it into a planned movie night with popcorn and other lovely junk food instead of a drop of the hat impulse purchase like how I treat my Cinema visits these days anyways. Edit: price does feel a little steep, but I think I would use it from time to time. So they hit that sweet spot of extracting the maximum amount of money I’m willing to spend on being able to watch day 1 cinema releases, not have others distracting me cause they can’t stay off their phones and have all the comforts of my own home.