agree, dont think any name could pass every one. but if it fails a few, you know you have a bad name. the hardest is probably "Meaningful – customers 'get it'

agree, dont think any name could pass every one. but if it fails a few, you know you have a bad name. the hardest is probably "Meaningful – customers 'get it'". google, apple, etc dont say anything about what the company does. microsoft passes that test. but take a few YC companies: dropbox, dailybooth, indinero, airbnb, reddit, hirehive, 1000memories, fanvibe, those all pass. but plenty dont and are still awesome: heroku, hipmunk, lanyrd, rapportive, 280 north, divvyshot, all those have some problems but hasn't prevented them from success.