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How do you write an entire article about iOS app advertising and not include a single word about mobile ad networks? I see discussion of banner ads on major sit
by kleinsch 16y ago
How do you write an entire article about iOS app advertising and not include a single word about mobile ad networks? I see discussion of banner ads on major sites, AdWords, roadblocks on various ad networks, Daring Fireball RSS, MacWorld banner ads, but nothing about AdMob or MobClix. Maybe they tried that and it didn't work also, but it would have been nice to hear some specifics. I've heard of multiple people having success using AdMob to drive downloads, and that makes more sense to me than a Daring Fireball RSS sponsorship. The channels they named seem more like places you'd use to market Mac software (something they have experience with) than places you'd go to market an iOS app. None of this is to say they don't know how to market iOS apps - they've sure sold a lot more than me. ;)
- andycroll 16y agoSlight OT as it's more about ad-supported apps but... With "Today's News", we really struggled to make any reasonable revenue from mobclix, despite huge numbers of requests. We understand from contact with mobclix support that returns are incredibly dependent on the ad format you use. Our app used mobclix in it's initial version but we've since moved to iAds (as an experiment as much as anything), which make more money. However the inventory is pretty narrow so despite a high CPM we still aren't making much money.