How does a business come to terms with customers' expectations that everything "web" should be free? Is this why some developers flock to native mobile app pro

How does a business come to terms with customers' expectations that everything "web" should be free? Is this why some developers flock to native mobile app production? Maybe 30% costs are reasonable for a payment & distribution service AND the customer psychology that it's OK to purchase useful/entertaining software.? As your second point suggests, your monetization options will vary based upon the product/service in question. That being said, allow potential customers to try your product (e.g. first 7 RSS transmogrifications are free, then they pay OR first 10 days of service are free, then a one-time charge). OR: Consider the time spent on your initial work as part of your FF-Extension-Corp marketing budget. New products will incur a fee. This will be a lot easier for projects where you predetermine your motivations. To improve your skills & learn something new? Or are you in business to provide a product/service to make a profit? No doubt that if you choose the latter you'll still have to content with competitors who selected the former. Your only hope then is to create more value.